Plant beauty in the world

Caring for the planet is at the heart of our mission. Discover how we do it.

Responsible Packaging

We will lead the beauty industry in environmentally responsible packaging, co-creating breakthrough solutions with suppliers to reduce dependency on plastic and global plastics pollution.


HOW WE DO IT:

Responsible Manufacturing

Through aggressive reductions in waste & water across the Aveda Value Chain, we are always striving towards a more sustainable future, each and every day.


HOW WE DO IT:

Responsible Sourcing

Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.
HOW WE DO IT: 
95% of essential oil volume is certified organic or sustainably wild harvested. Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.

Clean Beauty

It’s what’s inside that counts. That’s why we work tirelessly to bring you the best products possible. 


HOW WE DO IT:


Social

Responsibility


We’ve raised $60M for environmental initiatives since 1999. We’ve partnered with charity: water to provide clean water to communities in India, Nepal, Madagascar and Ethiopia — all countries where we source ingredients.

OUR GOAL: 

Through our annual Earth Month efforts, we hope to raise $25 million through 2021 to support our partners in providing clean water access, sanitation and hygiene around the world.

Aveda is now
Leaping Bunny approved.

THE AVEDA MISSION

Plant infused.
Sustainability at heart.

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.