Aveda is now
Leaping Bunny approved.
THE AVEDA MISSION
Plant infused.
Sustainability at heart.
Plant beauty in the world
Caring for the planet is at the heart of our mission. Discover how we do it.
Responsible Packaging
We will lead the beauty industry in environmentally responsible packaging, co-creating breakthrough solutions with suppliers to reduce dependency on plastic and global plastics pollution.
Responsible Manufacturing
Through aggressive reductions in waste & water across the Aveda Value Chain, we are always striving towards a more sustainable future, each and every day.
Responsible Sourcing
Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.
HOW WE DO IT:
95% of essential oil volume is certified organic or sustainably wild harvested. Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.
Clean Beauty
It’s what’s inside that counts. That’s why we work tirelessly to bring you the best products possible.
Social
Responsibility
We’ve raised $60M for environmental initiatives since 1999. We’ve partnered with charity: water to provide clean water to communities in India, Nepal, Madagascar and Ethiopia — all countries where we source ingredients.
OUR GOAL:
Through our annual Earth Month efforts, we hope to raise $25 million through 2021 to support our partners in providing clean water access, sanitation and hygiene around the world.