OUR LATEST BREAKTHROUGH

NEW INVATI ULTRA ADVANCED™

85% reduction
in hair loss*

Feel like you have 11,000 more hairs**

1. Exfoliate

FINE - MEDIUM HAIR
exfoliating shampoo: light
Gently cleanses and removes pollution and product build-up.

MEDIUM - THICK HAIR
exfoliating shampoo: rich
Nourishes with added conditioning ingredients and gently cleanses.

2. Thicken

FINE - MEDIUM HAIR
thickening conditioner: light
Nourishes, strengthens and instantly thickens the look of hair when used with exfoliating shampoo.

MEDIUM - THICK HAIR
thickening conditioner: rich
Nourishes deeply, strengthens and instantly thickens the look of hair when used with exfoliating shampoo.

3. Revitalize

revitalizing scalp serum
Creates a healthy follicle environment to support a healthy hair life cycle.

4. Fortify

fortifying leave-in treatment
Detangles and adds resilience to the cuticle, protecting from hair fall due to breakage.

Before: Unwashed hair.
After: Results with invati ultra advanced™ exfoliating shampoo: light, thickening conditioner: light, scalp revitalizing serum, fortifying leave-in treatment and thickening foam.

Exclusive, triple-action, biotech natural follicle vitality complex

creates a healthy follicle environment to support a healthy hair life cycle/ creates a healthy follicle environment to support healthy looking hair

Plant-powered hair care
rooted in nature

Experience Aveda's relaxing aromas.

Fresh clary sage, Australian sandalwood, and natural floral and plant essences including lavender and vanilla help soothe you from the stress of everyday life

See the difference when using be curly advanced

85% said it instantly left scalp less visible*
92% said it instantly left hair looking not flat*
86% agreed that they feel their hair volume is starting to increase.*

*Consumer testing on 101 Asian men after using the after using the Invati Ultra AdvancedTM 3 Step System Light of shampoo, conditioner and leave-in one time. Effect varies by individual.

See the difference when using be curly advanced

92% said it instantly left scalp less visible*
92% said it instantly left hair looking voluminous*
87% said it left hair instantly feeling fortified*

*Consumer testing on 102 Asian women after using the after using the Invati Ultra AdvancedTM 4 Step System Light of shampoo, conditioner, serum, and leave-in one time. Effect varies by individual.

After 20 years of scientific research

Our latest breakthrough for thinning hair

in 4-step system